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CBS’s THE BOLD AND THE BEAUTIFUL (BELLEZA Y PODER) IS THE
ONLY DAYTIME DRAMA SERIES IN THE U.S. DUBBED DAILY INTO SPANISH BY A SECOND
CAST OF TALENTED HISPANIC ACTORS Los Angeles, CA CBS Television’s The Bold and the Beautiful is the only U.S. daytime drama series, which can be seen in Spanish with secondary audio (SAP) technology. Every day, members of a second cast of nearly 20 talented Hispanic actors visit a Burbank dubbing studio where they provide the Spanish voices for some of daytime TV’s favorite characters. “Latinos are the fastest-growing sector of the U.S. population and Hispanic Households are increasingly a very significant part of the entire television universe,” says Lucy Johnson, Senior Vice President of Daytime Programming at CBS. “They are also a very diverse demographic, the majority of whom are bilingual. We want to attract them to CBS in both languages.” Since The Bold and the Beautiful launched its Spanish-language SAP service in May of 2001 on CBS, other networks and primetime series have followed suit to target the increasing number of Hispanic television viewers. According to a recent Nielsen Media Research study, the growth of the 2003 Universe Estimates (U.E.) was driven largely by U.S. Hispanics, who accounted for 84% of growth in the Total U.S. Adult 18-34 and Adult 18-49 demographics, Hispanic populations that grew by 40% and 24%, respectively, compared to 2001. Hispanics now account for 18% of the U.S. Adult 18-34 television population and 15% of the U.S. Adult 18-49 television population.
BELLEZA
Y PODER – THE LATINO CAST
The Bold and The Beautiful revolves around two design houses in Los Angeles, who battle for supremacy in the competitive world of fashion, The established Forrester clan and the scrappy Spectra organization, led by Sally Spectra, who recently orchestrated the defection of Ridge Forrester from his father’s business to Spectra. The Forrester family deals with the betrayal of one of its sons and the ongoing machinations against them.
The series uses a complete second cast to voice the primary cast without resorting to any “doubling up” of characters. “We feel that each character is unique and must have a different voice over actor to achieve an absolute individuality and believability in Spanish,” says series Senior Producer Ron Weaver.
The Latino cast of voiceover actors includes, Erika Robledo as Amber; Marcela Bordes as Bridget; Nathalia Hencker as Brooke; Guillermo Diaz as Clarke; Ulises Cuadra as Deacon; Carlos Stevenson as Eric; Isidro Olace as Massimo; Rocio Gallegos as Megan; Leonardo Araujo as Ridge; Humberto Amor as Rick; Gloria Santacruz as Sally; Consuelo Sedano as Stephanie; Juan Baltazar as Thorne; Gabriela DeMarco as Darla; Gonzalo Suarez as C.J.; Gerardo Prat as Dr. McLaine and Gladys Parra as Tricia.
Celebrating fifteen years on the air in 2002, The Bold and the Beautiful enjoys unparalleled success all over the world. With over 3,800 episodes produced, the show has remained the most watched drama series in the world for over a decade, with daily original episodes airing in over 40 languages throughout 100 countries. In the U.S., The Bold and the Beautiful airs on CBS, the number-one rated network in daytime television for more than 12 consecutive years.
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