{"id":73,"date":"2013-05-28T14:53:09","date_gmt":"2013-05-28T14:53:09","guid":{"rendered":"http:\/\/reyesentertainment.wordpress.com\/?p=73"},"modified":"2018-04-24T01:32:21","modified_gmt":"2018-04-24T01:32:21","slug":"latino-market-pioneer-gabriel-reyes-re-brands-reyes-entertainment-to-include-general-market-pr-and-mobile-solutions","status":"publish","type":"post","link":"https:\/\/www.reyesentertainment.com\/es\/uncategorized\/latino-market-pioneer-gabriel-reyes-re-brands-reyes-entertainment-to-include-general-market-pr-and-mobile-solutions\/","title":{"rendered":"LATINO MARKET PIONEER GABRIEL REYES RE-BRANDS REYES ENTERTAINMENT TO INCLUDE GENERAL MARKET PR AND MOBILE SOLUTIONS"},"content":{"rendered":"<p><a href=\"http:\/\/reyesentertainment.files.wordpress.com\/2013\/05\/gabriel21.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" id=\"i-75\" class=\"size-full wp-image\" src=\"http:\/\/reyesentertainment.files.wordpress.com\/2013\/05\/gabriel21.jpg?w=2000\" alt=\"Image\" \/><\/a><br \/>\nHollywood Latino marketing pioneer <a href=\"http:\/\/www.reyesentertainment.com\/es\/biography.htm\/\">Gabriel Reyes<\/a>, is re-branding his company, <a href=\"http:\/\/wp.me\/1dlQP\">Reyes Entertainment<\/a>, to adapt to the changing American demographic and technological landscape.\u00a0 Reyes Entertainment continues executing top-notch Hispanic campaigns but also expands its services to include English-language general market communications and mobile solutions for a unified market approach based on cultural engagement.<br \/>\nThrough a new association with <a href=\"http:\/\/augtag.gamagi.co\">GAMAGI<\/a> (Geo Advertising Marketing and Gaming Innovations), an Austin-based start-up, Reyes Entertainment now offers its clients access to GAMAGI\u2019s proprietary Technology Platform (GTP), a robust, flexible and highly scalable location-based Advanced Mobile Augmented Reality (MAR) platform for mobile apps with API\u2019s to support new and exciting consumer engagement campaigns.<br \/>\n\u201cThe Latino market has gone mainstream and the new 18-49 American consumer is increasingly a Latino using a mobile device,\u201d says Reyes.\u00a0 \u201cReyes Entertainment is re-branding to adapt to this watershed demographic and technological shift. \u00a0We are taking a holistic approach to PR and marketing, engaging consumers via cultural affinities and new technology vs. ethnicity or language.\u00a0 Given our years of experience in both Hispanic and general markets and our new association with GAMAGI, Reyes Entertainment is well positioned to effectively aggregate customers for our clients.\u201d<br \/>\n<b>A New American Latino Identity<\/b><br \/>\nAccording to <a href=\"http:\/\/www.latinworks.com\/nota_larga.php?from=about&amp;id=3\">The PLUS+ Identity<\/a>, a joint study by LatinWorks and EthniFacts, American Latinos are embracing a bigger, more inclusive definition of Latino and American identity and gaining increased confidence in what their Latino essence brings to themselves and others. \u00a0This new attitude is increasingly attractive and draws people from all ethnicities and demographic groups to come together to form a new social consciousness.\u00a0 Source:\u00a0 The PLUS+ Identity (LatinWorks\/EthniFacts).<br \/>\n<b>The New Seniors<\/b><br \/>\nEvery month, over 200,000 baby boomers turn 65, creating a large market of older Americans with a very active lifestyle, who are still spending money and creating new notions of what it is to be a senior citizen.\u00a0 Outmoded marketing ideas that exclude consumers over 50 years of age must be re-examined to accommodate 50+ consumers who are defying stereotypes, looking to the future and embracing 21<sup>o<\/sup> century technology.\u00a0 According to a recent Pew study, 53% of those 64 and older are online and many of them are using social networking sites and using smartphones.\u00a0 AARP recently reported that 90% of people 50 and older own some type of mobile technology.<br \/>\nSince its launch in 1997,<b> Reyes Entertainment<\/b> has established a proven track record delivering high impact results for a wide variety of media and entertainment clients including ABC, CBS, PBS, FOX, HBO, Lifetime television networks and Columbia Pictures, Warner Bros. Pictures, Fox Filmed Entertainment, Fox Searchlight, Coca-Cola\u2019s The <i>Adelante<\/i> Movement, The New York International Latino Film Festival (NYILFF), WWE, PBS Primetime, The Hispanic Scholarship Fund (HSF), among many others.<br \/>\n<b>Reyes <\/b>has won numerous awards and recognitions including the Hispanic Public Relations Association\u2019s PRemio Award for Best Digital PR Campaign for the PBS documentary \u201cThe Longoria Affair.\u201d\u00a0 \u00a0The company also received two PRSA PRism Awards for Excellence in Multicultural PR Campaigns for ABC\u2019s \u201cGeorge Lopez\u201d and PBS\u2019 EMMY Award-winning series \u201cAmerican Family\u201d by Gregory Nava.\u00a0 Reyes also won five MarCom Creative Awards for FOX\u2019s \u201cThe Swan,\u201d ABC\u2019s \u201cGeorge Lopez\u201d and \u201cUgly Betty,\u201d among others.<br \/>\nGabriel Reyes has been featured as one of The Hollywood Reporter\u2019s <i>50 Most<\/i> <i>Powerful Latinos in Hollywood<\/i>; The Imagen Foundation\u2019s <i>Most Powerful Latinos in<\/i> <i>Hollywood<\/i>; Hispanic Business Magazine <i>100 Most Influential Hispanics in the U.S.<\/i>; Hispanic Magazine\u2019s <i>Top Latino Entrepreneurs<\/i> and <i>Ten to Watch<\/i> as well as Latino Impact Magazine\u2019s <i>100 Latinos on the Move<\/i>.\u00a0 His early days in Hollywood as an executive developing English-language Latino content in films and television is memorialized in Guy Garcia\u2019s 2005 book, \u201cThe New Mainstream: How The Multicultural Consumer is Transforming American Business.\u201d<\/p>\n<p align=\"left\">\u00a0Reyes is also a lecturer at The University of Texas at Austin delivering a weekly online lecture on Integrated Communications in Latino Entertainment.\u00a0 Reyes is also active in the LGBT community has sat on the boards of OUTFEST, the Los Angeles Gay &amp; Lesbian Film Festival as well as GLAAD (Gay &amp; Lesbian Alliance Against Defamation).\u00a0 \u00a0He has also organized LGBT panels at the Hispanicize event and has advised Latino LGBT organizations like <i>Bienestar<\/i>.<\/p>\n<p align=\"center\">(END)<\/p>","protected":false},"excerpt":{"rendered":"<p>Hollywood Latino marketing pioneer Gabriel Reyes, is re-branding his company,  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":74011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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