Gabriel Reyes is considered one of the pioneers of Hispanic marketing in the Entertainment Industry.  He has been featured on CNNl’s Latino in America as well as as one of the “50 Most Powerful Latinos in Hollywood” by The Hollywood Reporter as well as The “100 Most Influential Latinos” by Hispanic Business Magazine.


Reyes is President and Founder of Reyes Entertainment, one of the premier marketing and public relations firms focused on the bilingual media markets.  Founded in 1997, Reyes Entertainment has worked with many Hollywood studios, networks and Latino stars promoting major film releases, network and cable TV series, DVD launches, concert and special event publicity as well as corporate communications.


Reyes Entertainment currently serves a roster of clients highlighted by The NY Intl. Latino Film Festival, PBS Networks, Warner Bros. Pictures and World Wrestling Entertainment, among others.   Reyes is also a Lecturer at The University of Texas at Austin, teaching Integrated Communications in Latino Entertainment.


With nearly 20 years experience in the entertainment industry, most of them as President of his own company, Reyes has established a solid reputation as a top notch publicist, event producer and entertainment communications professional with expertise in the burgeoning Latino media markets.


Reyes’ list of past and present clients reads like a Hollywood’s Who Who.  Early in his career, Reyes became the first publicist for Latina Magazine and remained on the magazine’s masthead for five years.  In 1995, before Latina began publication, Reyes convinced the magazine’s founder to feature an up-and-coming actress he knew named Jennifer Lopez on Latina’s Premiere issue.   In May 1996, Latina’s first issue hit the stands just as Warner Bros. was announcing Lopez had won her landmark role as Selena in the biopic about the slain Tejano star.


Reyes went on to create and execute Latino marketing campaigns for such films as 20th Century Fox’s DEATH SENTENCE starring Kevin Bacon; 12 ROUNDS starring WWE’s John Cena and MY LIFE IN RUINS starring Nia Vardalos and Columbia Pictures’ SPANGLISH starring Adam Sandler and Paz Vega.  Reyes also acted as Latino PR agency for Disney-ABC Television Group where he executed Hispanic campaigns for George Lopez, Ugly Betty and Desperate Housewives and the very first company-wide press junket, specifically for Latino media.  Reyes was also Hispanic agency for FOX’s The Swan, Telemundo’s La Cenicienta and CBS Daytime’s The Bold and the Beautiful.


Reyes is proud to have worked with PBS for several years, to promote its programming to diverse audiences.  Reyes was agency of record for the Emmy-Award winning series American Family, created by Gregory Nava and starring Edward James Olmos, Sonia Braga, Raquel Welch, Esai Morales, Constance Marie and an almost entirely Latino cast.  Reyes has also worked to promote individual programs like Latin Music USA!, A Class Apart and other Latino programming as well as programs on the PBS series’ POV and Independent Lens, lately mounting a Latino Social Media Campaign on behalf of The Longoria Affair. 


Reyes has also spearheaded Latino home video campaigns for 20th Century Fox and Warner Bros. Home Video as well as special events campaigns for lThe NCLR ALMA Awards, The Imagen Awards and The Hispanic Heritage Youth Awards.   Reyes was National Press Agent for the Selena Forever musical tour and spearheaded Latino promotions on behalf of brand Jack Daniel’s during the Vicente and Alejandro Fernandez Lazos Invincibles Tour.


Reyes also represented Spanish-language media powerhouse Cristina Saralegui and her line of home furnishings Casa Cristina for several years as well as other celebrities like Charo, Lauren Velez, Paul Rodriguez and Eduardo Verastegui.

Awards and Recognitions

Gabriel Reyes been honored with an Award of Excellence and a PRism Award presented for outstanding work in the field of public relations by the Public Relations Society of America Los Angeles Chapter (PRSA-LA).  Reyes won the awards in the category of Ethnic/Multicultural Programs for public relations campaigns on behalf of ABC’s George Lopez (PRism Award) and PBS’s American Family (Award of Excellence).   Reyes also won five MarCom Creative Awards on behalf of projects like Fox Home Entertainment’s Master and Commander, Fox Broadcasting’s The Swan and ABC’s George Lopez.

 Reyes was recognized by Hispanic Magazine as one of its Top Latino Entrepreneurs and was named one of 100 Latinos on the Move by Latino Impact Magazine and one of Ten to Watch in Hispanic Magazine’s Hollywood Issue.  Reyes has established a firm reputation for excellence in publicity and marketing campaigns with strong results in both English and Spanish.  The firm’s clients systematically gain prestige, visibility and awareness as a result of Reyes’ professional guidance and the efforts of staff located in Los Angeles, Austin and New York.

Reyes expertise and experience are impressive and wide-ranging.  His set of skills and personal contacts are unrivaled in the business.  He advises television networks on corporate communications, marketing, advertising, publicity and media relations, handles theatrical film releases, press for music tours, organizes special events as well as handles an actor’s rise to fame.  His early days in Hollywood as an executive developing English-language Latino content in films and television is memorialized in Guy Garcia’s 2005 book, “The New Mainstream: How The Multicultural Consumer is Transforming American Business.”

Active in the community, Reyes was one of the founders of the Los Angeles International Latino Film Festival, produced by Edward James Olmos. Reyes is a frequent guest speaker at trade conferences.  He has participated in NATPE (Nat’l. Ass’n. of Television Producers and Executives) Panel on Marketing to English-Speaking Latinos, The NALIP (Nat’l. Ass’n. of Latino Ind. Producers) Panel examining the success of ABC’s “Ugly Betty” and Home Media Retailing’s Latino Home Video Conference. 

Reyes also served on the Board of Directors of OUTFEST, The Los Angeles Gay & Lesbian Film Festival for three years and served as its Co-President for one year.  Reyes is a voting member of the American Television Arts & Sciences (ATAS), Entertainment Professional Publicists Society (EPPS), The Public Relations Society of America (PRSA), the Television Publicity Executives Committee (TPEC) and the Hispanic Public Relations Association.  He also served on the Board of Directors of GLAAD (The Gay & Lesbian Alliance Against Defamation) for four years.

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