Gabriel Reyes is considered one of the pioneers of Hispanic marketing in the
Entertainment Industry. He has
been featured on CNNl’s Latino in America as well as as one of the “50 Most
Powerful Latinos in Hollywood” by The
Hollywood Reporter as well as The “100 Most Influential Latinos” by
Hispanic Business Magazine.
Reyes Entertainment currently serves a roster of clients highlighted by The
NY Intl. Latino Film Festival, PBS Networks, Warner Bros. Pictures and World
Wrestling Entertainment, among others. Reyes
is also a Lecturer at The University of Texas at Austin, teaching Integrated
Communications in Latino Entertainment.
With nearly 20 years experience in the entertainment industry, most of them
as President of his own company, Reyes has established a solid reputation as
a top notch publicist, event producer and entertainment communications
professional with expertise in the burgeoning Latino media markets.
Reyes’ list of past and present clients reads like a Hollywood’s Who Who.
Early in his career, Reyes became the first publicist for Latina
Magazine and remained on the magazine’s masthead for five years.
In 1995, before Latina began publication, Reyes convinced the
magazine’s founder to feature an up-and-coming actress he knew named
Jennifer Lopez on Latina’s Premiere issue.
In May 1996, Latina’s first issue hit the stands just as Warner
Bros. was announcing Lopez had won her landmark role as Selena in the biopic
about the slain Tejano star.
Reyes went on to create and execute Latino marketing campaigns for such
films as 20th Century Fox’s DEATH SENTENCE starring Kevin Bacon;
12 ROUNDS starring WWE’s John Cena and MY LIFE IN RUINS starring Nia
Vardalos and Columbia Pictures’ SPANGLISH starring Adam Sandler and Paz
Vega. Reyes also acted as Latino
PR agency for Disney-ABC Television Group where he executed Hispanic
campaigns for George Lopez,
Ugly Betty and
Desperate Housewives and the very
first company-wide press junket, specifically for Latino media.
Reyes was also Hispanic agency for FOX’s The Swan, Telemundo’s
La Cenicienta and CBS Daytime’s
The Bold and the Beautiful.
Reyes is proud to have worked with PBS for several years, to promote its
programming to diverse audiences.
Reyes was agency of record for the Emmy-Award winning series American
Family, created by Gregory Nava and starring Edward James Olmos, Sonia
Braga, Raquel Welch, Esai Morales, Constance Marie and an almost entirely
Latino cast. Reyes has also
worked to promote individual programs like
Latin Music USA!, A Class Apart
and other Latino programming as well as programs on the PBS series’ POV and
Independent Lens, lately mounting a Latino Social Media Campaign on behalf
of The Longoria Affair.
Reyes has also spearheaded Latino home video campaigns for 20th
Century Fox and Warner Bros. Home Video as well as special events campaigns
for lThe NCLR ALMA Awards, The Imagen Awards and The Hispanic Heritage Youth
Awards. Reyes was National
Press Agent for the Selena Forever
musical tour and spearheaded Latino promotions on behalf of brand Jack
Daniel’s during the Vicente and Alejandro Fernandez
Lazos
Invincibles Tour.
Reyes also represented Spanish-language media powerhouse Cristina Saralegui
and her line of home furnishings Casa Cristina for several years as well as
other celebrities like Charo, Lauren Velez, Paul Rodriguez and Eduardo
Verastegui.
Awards and Recognitions
Gabriel Reyes been
honored with an Award of Excellence and a PRism Award
presented for outstanding work in the field of public relations by the
Public Relations Society of America Los Angeles Chapter (PRSA-LA).
Reyes won the awards in the category of Ethnic/Multicultural Programs
for public relations campaigns on behalf of ABC’s George Lopez (PRism
Award) and PBS’s American Family (Award of Excellence).
Reyes also won five MarCom Creative Awards on behalf of projects like
Fox Home Entertainment’s Master and Commander, Fox Broadcasting’s
The Swan and ABC’s George Lopez.
Reyes expertise and experience are impressive and wide-ranging.
His set of skills and personal contacts are unrivaled in the
business. He advises television
networks on corporate communications, marketing, advertising, publicity and
media relations, handles theatrical film releases, press for music tours,
organizes special events as well as handles an actor’s rise to fame.
His early days in Hollywood as an executive developing
English-language Latino content in films and television is memorialized in
Guy Garcia’s 2005 book, “The New Mainstream: How The Multicultural Consumer
is Transforming American Business.”
Active in the
community, Reyes was one of the founders of the Los Angeles International
Latino Film Festival, produced by Edward James Olmos. Reyes is a frequent
guest speaker at trade conferences.
He has participated in NATPE (Nat’l. Ass’n. of Television Producers
and Executives) Panel on Marketing to English-Speaking Latinos, The NALIP
(Nat’l. Ass’n. of Latino Ind. Producers) Panel examining the success of
ABC’s “Ugly Betty” and Home Media Retailing’s Latino Home Video Conference.
Reyes also served
on the Board of Directors of OUTFEST, The Los Angeles Gay & Lesbian Film
Festival for three years and served as its Co-President for one year.
Reyes is a voting member of the American Television Arts & Sciences
(ATAS), Entertainment Professional Publicists Society (EPPS), The Public
Relations Society of America (PRSA), the Television Publicity Executives
Committee (TPEC) and the Hispanic Public Relations Association.
He also served on the Board of Directors of GLAAD (The Gay & Lesbian
Alliance Against Defamation) for four years. |
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