The Los Angeles Chapter of the Public Relations Society of America (PRSA-LA) announced Gabriel Reyes, President of Reyes Entertainment, as one of its 2023 Sunrise Honors recipients. The Sunrise Honors Celebration is part of PRSA-LA’s mission to foster and support those who promote diversity and inclusion. PRSA-LA’s 5th Annual Sunrise Honors: A Celebration of Diversity, Equity & Inclusion takes place Friday, August 4 at 8:30 am at LA Plaza de Cultura y Artes, 501 N. Main Street in downtown Los Angeles.
Other Sunrise Honors recipients include Ellene V. Miles, Senior V.P. of Intersectional Marketing, Sony Pictures Entertainment/Motion Picture Group, and Michelle O’Grady, Founder and CEO of Team Friday.
Reyes is an award-winning public relations executive serving a diverse roster of film, TV, celebrities and other entertainment client as well as Lifestyle Brands across the U.S. and Mexico. Reyes also lectured at The University of Texas at Austin where he created the first Latino entertainment marketing course in the Department of Advertising. He is a public speaker and Latino community leader with a unique combination of artistic creativity and business acumen.
Throughout his career, Reyes has built a sterling reputation as an excellent publicist, communicator, creative marketer, and project manager, overseeing several campaigns and delivering excellent results. Among his past and current clients are Hulu, HBO, PBS Primetime, Disney-ABC Television Group, Columbia Pictures, Fox Searchlight, Fiesta Broadway, Monster Energy Tour, WWE Wrestlemania, ALMA Awards, Imagen Awards, and Telemundo, among many others.
Reyes was one of the founders of the Los Angeles International Latino Film Festival (LALIFF) and also served as Communications Director and Managing Director of the New York Latino International Film Festival (NYLIFF).
Reyes was named one of The Hollywood Reporter’s 50 Most Powerful Latinos in Hollywood and won awards, including HPRA’s PRemio Award for Best Digital PR Campaign, two PRSA PRism Awards for Excellence in Multicultural PR Campaigns Reyes also won five MarCom Creative Awards. Most recently, Reyes was honored by The Public Relations Society of America Los Angeles Chapter (PRSA-LA) with its Sunrise Honors Award for his work fostering Diversity, Equity, and Inclusion.
Reyes began his career as an actor and a model in New York City. He moved to Los Angeles and joined Nely Galán’s Galan Entertainment, beginning a career in entertainment marketing and public relations with a focus on the Latino and multicultural markets. Reyes has been a champion of diversity and inclusion as well as fair and equitable representation of the Latine community.
Soon after his tenure at Galan Entertainment, Reyes joined The Lee Solters Co. as VP of the Latino Division. There, he helped launch Latina Magazine, securing Jennifer Lopez’s first magazine cover. He also began working with PBS promoting such documentaries as the groundbreaking series Chicano! In 1997, Reyes struck out on his own, forming Reyes Entertainment, one of Hollywood’s first entertainment communications agencies dedicated to the under-served Latino market.
Reyes has served on the Boards of OUTFEST, the L.A. Gay & Lesbian Film Festival, and GLAAD (Gay & Lesbian Alliance Against Defamation). He belongs to the Academy of TV Arts & Sciences, SAGAFTRA, Hispanic Public Relations Association (HPRA), and Public Relations Society of America (PRSA).