As we prepare to say goodbye to 2019, we close a decade and move fully into the 21st Century. 2020 heralds a new era in which we are called to recommit to the ideals of truth, authenticity, fairness, integrity, empathy, compassion and love.
At Reyes Entertainment, we have always stood by our values of excellence, integrity and hard work. We are leaders in the Entertainment and Media Communications Industry with many years’ experience and expertise navigating the shifting media, technology and demographics landscape in the 21st century.
During 2019, we continued providing excellent service for our legacy clients as well as new categories such as Spiritú in the Lifestyle, Beauty and Women’s categories. Reyes Entertainment garnered top media placements such as Oprah, Popsugar, Buzzfeed, Forbes, Despierta America (Univision) and Un Nuevo Día (Telemundo), among many others.
In addition, Reyes Entertainment was instrumental in arranging a collaboration between its client Spiritú and Buzzfeed’s Latinx Division, Pero Like. The two entities partnered to create a limited-edition holiday subscription box curated with Latinx-created items chosen specifically by the Pero Like and Spiritú teams.
Reyes Entertainment also mounted a publicity, marketing and advertising campaign for the independent film “He Matado a mi Marido.” We handled every aspect of the rollout campaign from the media buy to marketing, publicity and media relations. Reyes Entertainment also produced the film’s premiere for 300 people at Hollywood’s Harmony Gold Theatre, securing catering and beverage sponsors as well as garnering millions of media impressions with over 30 media outlets in attendance.
During the summer, Reyes Entertainment handled communications for Mariachi Sol de México’s annual Mariachi Nationals, a week of intensive music workshops for students from around the country and around the world. Reyes Entertainment garnered several million media impressions leading to a sold-out concert at OC Fair. We also supported Mariachi Sol de México’s Merry Achi Christmas tour to over fifteen markets across California, Arizona, and Texas, overseeing each market’s marketing, advertising, and communications plans.
In 2019, Reyes Entertainment helped our client Fisher Space Pen to surpass the previous year’s sales figures, proving once again the power of PR and Marketing to add value to companies’ bottom line.
Reyes Entertainment also worked with actor Bernard Bullen, star of Telemundo’s hit series “Betty en NY,” garnering major national media exposure.
Reyes also continued our work with music icon Charo, handling crisis communications during the tragic events of February 18, 2019, when her husband of 39 years took his own life. Besides securing millions in media impressions, Reyes Entertainment has guided Charo’s entry and rise into social media. https://www.instagram.com/officialcharo/
Reyes Entertainment is also proud to represent Author and Entrepreneur Davina Ferreira, CEO of Alegria Bilingual Media. In a short time, our Agency achieved significant media placements including Spectrum News LA, Los Angeles Times, Univision 34 Noticias, ThriveGlobal, HITN TV and People en Español, among others.
Reyes Entertainment is ready to welcome a new decade. We are continually adapting to new trends, technologies, and demographic shifts and committed to surpassing our proven track record delivering excellent strategies and results for our clients.
Happy New Year
Feliz Año Nuevo
Gabriel Reyes, President